Real Time Reporting on Campaign Performance Metrics for Advertisers and Marketers
The i-nigma campaign dashboard provides real time reporting and detailed insights on mobile barcode campaign performance metrics to gain a better understanding of customers response to multiple campaigns. Please contact us for more information.
The Dashboard provides detailed insights on campaigns based on valuable performance metrics including number of codes scanned, response volume by location, time, media type, customer segment, campaign revenues and the mobile device used to access the barcode. The Dashboard gives advertisers the ability to compare different advertising mediums like billboards, posters, magazines and online and re-strategize media placements even mid-campaign.
Brands, agencies, publishers and marketers use i-nigmas real time measurement and analysis tools to effectively target and communicate messages to customer audiences. As a result, ads and marketing campaigns can be customized to drive more relevant campaigns and, ultimately, deeper audience engagement and better ROI and Return on Marketing Objectives (ROMO). The Dashboard directly addresses the lack of measurement in the print medium by providing advertisers with 24/7 access to dynamic measurement charts and reports, via a secure interface.
i-nigma Campaign Dashboard Features include:
- Performance Insights: Number of codes scanned, response volume by location, time, device and media type.
- 24/7 Transparency: Full campaign transparency, showing which medium is running the ads and the exact response to each ad in real time.
- Campaign Control: Advertisers can easily measure response to ads and remove or change campaigns that are ineffective.
Please contact us for more information.