TrueMove Uses 3GVision’s i-nigma 2D Barcode Reader Solution to Promote its 3G Trial Service in Thailand


Or Yehuda, Israel, 7th January, 2010 – 3GVision, a world leader in barcode-scanning technology for mobile phones, announced today that its i-nigma 1D/2D barcode reading solution is being used by TrueMove to promote its 3G trial services in Thailand.

TrueMove, among the top mobile operators in Thailand, recently launched 2D barcode services in order to enter the digital media market and develop innovative mobile applications. As part of TrueMove’s “Fun Living Lifestyle” concept, mobile subscribers can easily access content via camera phones such as TV shopping, marketing campaigns and electronic tickets.  The service was launched in collaboration with Mediaseek, distributor of the i-nigma solution.  

TrueMove customers can download the i-nigma reader on to their camera phones by visiting http://m.truelife.com/.
 

3GVision’s i-nigma incorporates a mobile barcode reader application that converts a camera phone into a barcode reader, enabling mobile users to access a predefined URL on the mobile internet, or to trigger web services simply by scanning QR (Quick Response) and Data Matrix barcodes. Once scanned, the barcodes fast-track to multimedia digital content such as music, electronic tickets, videos, localized maps, latest news and special offers.  Barcodes can be placed virtually anywhere including newspapers, business cards, shop fronts, billboards, product packaging and PC screens.

In addition to code-scanning software for the phone itself, i-nigma also incorporates a highly intuitive and simple code-creation, campaign management and metrics reporting platform to track the performance of campaigns, interpret the results in real-time and immediately apply the knowledge to existing campaigns. The technology has been deployed and supported by marketers and advertisers around the globe for interactive mobile advertizing and marketing campaigns integrating digital content. 

Mendy Mendelsohn, 3GVision CEO, said: “TrueMove’s decision to choose i-nigma is endorsement by a leading mobile operator of 3GVision’s best-in-class technology and solutions. Based on our years of experience in Japan, where QR codes have become a natural extension of the mobile phone, we now look forward to helping TrueMove make the most of 2D codes, reinforcing their positioning as Thailand’s most innovative service provider.”
True Move
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