3GVision and Czech Republic’s Most Popular Site Partner to Offer Mobile Barcode Solutions

Seznam.cz Customers to Instantly Access Digital Content and Web Services from the Mobile Phone

Barcelona, Spain, Mobile World Congress, February 15th, 2010 – 3GVision, a world leader in barcode-scanning technology for mobile phones, and Czech search engine and portal Seznam.cz, announced today a partnership enabling fast and easy access to Seznam.cz’s mobile content and services. The agreement between Seznam.cz and 3GVision will provide opportunities for further development of mobile barcode reading solutions and services tailored for the needs of the rapidly growing Czech mobile internet market. 

The Czech Republic has shown a tremendous growth in the number of mobile Internet users during the past year while mobile internet search has grown to approximately …percent of all internet searches. By selecting 3GVision’s i-nigma mobile barcode reader application, Seznam.cz will dramatically improve the search experience for Czech mobile users.

With 3GVision’s i-nigma Czech mobile users will gain fast and simple access to mobile content by simply pointing their camera phone at a two dimensional barcode (2D), found on signs, billboard, posters and websites. The i-nigma application ensures immediate access to the latest news, sport and weather information as well as, localized maps, video content, special offers and tourist information from a wide range of handsets and platforms, including iPhone and Android.

3GVision has developed a Seznam-branded client application enabling Seznam.cz to stand apart in an increasingly competitive environment. Furthermore, 3GVision’s i-nigma offers Seznam.cz clients the ability to create, manage and monitor multiple mobile advertising campaigns, incorporating digital content and coupons
“3GVision is helping the leading site in Seznam.cz quickly deliver information, special offers and promotional messages to customers, at a time and place when it is most relevant to them,” said Ofer Lev, VP Products and Marketing, 3GVision. “This not only opens up new possibilities for increased revenues, but also contributes to improved traffic and consumer loyalty.”

“Seznam.cz is committed to delivering innovative mobile user experiences to its subscribers and 3GVision, helps us to fulfill this,” said Jiří Rudolský, product manager Seznam.cz. “Our new mobile barcode solution provides classic Internet users with a simple one-click experience to digital content and services, practically anywhere and at any time. Furthermore, it caters to a new group of mobile customers, who don’t have a computer and to whom web services were almost unavailable until now.”
Seznam.cz is the largest online community in Czech, running more than 15 different web services and associated brands, including the leading internet search portal in the Czech Republic. Among the most popular services are Seznam homepage, Seznam Email, Seznam Search and Seznam yellow pages.
Come and learn more about the growth and adoption of mobile codes at 3GVision’s booth at Mobile World Congress, Hall 2, Israel National Pavilion, stand 2C72.

About 3GVision
3GVision is the global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet. 3GVision’s i-nigma, the industry’s most comprehensive end-to-end 1D/2D barcode solution, incorporates a powerful yet intuitive platform for code creation, campaign management, and advanced metrics reporting. The platform is designed to increase revenue opportunities for mobile operators, and print campaign effectiveness for media and marketing companies. The i-nigma Telco-grade solution offers a fast and easy way for offline media and advertising to connect to the mobile internet, and facilitates mobile solutions for efficient business operations.

Since 2002, 3GVision has embedded over 150 million mobile phones with its 1D/2D barcode readers for global Tier-1 mobile operators such as France Telecom, Telstra and NTT Docomo; mobile handset manufacturers including Nokia, Samsung, LG, Sony Ericsson, and Motorola; and most Japanese handset vendors including Sharp, NEC, Kyocera and Toshiba. Moreover, 3GVision is the ‘de facto’ industry standard in Japan – the world’s first fully developed mobile barcode market.

Press Contact:
Galit Beck, PR Manager
Tel: +972-3-634-2929 ext. 118
Email: galit.beck@3gvision.com
About Seznam.cz
Seznam.cz, a.s. is the leading portal in the Czech internet market. Seznam was founded in 1996 by Ivo Lukacovic and has more than 2.4 millions unique users every day. In addition to being a search engine, Seznam offers many other services: e-mail, news, community, chat and much more. In 2006 the total revenue crossed 1 billion Czech Korunas (36 million EUR). For more information please visit www.seznam.cz.

Press Contact:
Mgr. Rita Gabrielova
Tel: +420-720-365-645
Email: rita.gabrielova@firma.seznam.cz

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