Jet Airways Takes the Next Step in Customer Innovation with Mobile Barcodes

 

Quick Response (QR) Barcodes will allow guests immediate access to digital Information using their smartphones
 
Mumbai, India and Or Yehuda, Israel – Jan 11th 2011: Jet Airways, India’s premiere International airline, today announced that it had adopted the very latest in Quick Response (QR) mobile code technology to disseminate more information about its products and services to its guests.
This initiative makes Jet Airways the first airline in India to utilize barcode technology to disseminate real time information on its products and services to its customers.
India’s premier airline has commenced the use of 3GVision’s i-nigma 2D mobile barcode solutions on its website www.jetairways.com, JetWings – its in-flight magazine and on FaceBook posts to allow guests access to real time digital information. In the second phase, Jet Airways also plans to include the quick response barcodes on their eTickets as well.
To revolutionize the way Jet Airways guests connect to the mobile internet, the i-nigma reader can be obtained by them in three easy ways:
 
On the mobile web - Visit "i-nigma.mobi" on a mobile phone to download i-nigma reader. i-nigma will automatically identify the respective handset type.
 
By SMS - Text i-nigma to +449997 882325 (or 07797 882325 in the UK) and a link will be sent directly to the guest’s mobile phone.
 
By visiting the phone’s application store online and search for “i-nigma.”

Once scanned by pointing the individual’s handset to the barcode, the technology will automatically direct the guest to the mobile internet site, making it easy to navigate through the airline’s editorial content and promotional offers and services.

Mr. Sudheer Raghavan, CCO, Jet Airways, said "The quick response barcode is yet another customer centric innovation by India’s premier international airline for the benefit of its guests. Quick Response Barcodes provide an effective and responsive platform to facilitate a high level of engagement with our guests. Especially, since this technology harnesses the power of digital information, giving guests on the move, all the information they need, on their handsets. Placing the barcodes in our magazine serves to further the editorial conversation with our travelers through value-add information and services.”

Mendy Mendelsohn, CEO of 3GVision, commented: “Already an established technology in Japan, QR codes are set to receive a boost in India as the market for mobile services grows every day with the adoption of powerful mobile devices”. He further mentioned, “Consumers have an ongoing appetite for innovative digital content that complements editorial and barcodes provide an effective and responsive platform to provide a high level of engagement with readers.”
As a part of the collaboration, 3GVision will provide Jet Airways with access to its campaign management platform which enables real-time reporting on metrics including approximate response location, time and media types responded to.
The i-nigma reader supports more than 450 types of GSM mobile phones, across all leading mobile operating systems and platforms: Java, Symbian, S60/UIQ, Windows Mobile, iPhone, BlackBerry and Brew.

About Jet Airways
Jet Airways currently operates a fleet of 96 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 55 next generation Boeing 737-700/800/900 aircraft and 19 modern ATR 72-500 turboprop aircraft. With an average fleet age of 4.97 years, the airline has one of the youngest aircraft fleets in the world. Flights to 71 destinations span the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow), Milan, Johannesburg, Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Abu Dhabi, Dubai, Jeddah, Sharjah, Riyadh and Dammam.

About Jet Airways Konnect
Jet Airways Konnect
service operates on key domestic routes, and is designed to meet the needs of the low-fare segment with value-for-money fares. Jet Airways Konnect links seven major metros - Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad and Kolkata – with several destinations across India, operating over 170 flights daily.
Konnect Select’ is a premium economy product introduced on certain Jet Airways Konnect flights. This new front cabin class features wider and more comfortable seats, with a 44-inch seat pitch. The services include complimentary in-flight reading material, a welcome drink, and complimentary hot meals on-board.

 About JetLite
JetLite
is a subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy, no-frills airline, JetLite operates a fleet of 19 aircraft, which includes 18 Boeing 737 series and 1 Canadian Regional Jets 200 Series aircraft. The airline flies to 27 domestic destinations and 1 international destination (Kathmandu), operating over 110 flights a day, on average. Jet Airways, Jet Airways Konnect and JetLite have a combined fleet strength of 115 aircraft and operate over 500 flights daily.
 
About 3GVision
3GVision
is the global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet. 3GVision’s i-nigma, the industry’s most comprehensive end-to-end 1D/2D barcode solution, incorporates a powerful yet intuitive platform for code creation, campaign management, and advanced metrics reporting. The platform is designed to increase revenue opportunities for mobile operators, and print campaign effectiveness for media and marketing companies. The i-nigma Telco-grade solution offers a fast and easy way for offline media and advertising to connect to the mobile internet, and facilitates mobile solutions for efficient business operations.

Since 2002, 3GVision has embedded over 180 million mobile phones with its 1D/2D barcode readers for global Tier-1 mobile operators such as France Telecom, Telstra and NTT Docomo; mobile handset manufacturers including Nokia, Samsung, LG, Sony Ericsson, and Motorola; and most Japanese handset vendors including Sharp, NEC, Kyocera and Toshiba. Moreover, 3GVision is the ‘de facto’ industry standard in Japan – the world’s first fully developed mobile barcode market.
 
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