3GVision Reaches 120 Million User Milestone

Mobile users worldwide are using 3GVision's barcode reader solution for the fastest track to mobile internet

Or Yehuda, Israel, 3rd August, 2009: 3Gvision, a leading pioneer in mobile barcode reading solutions and advanced image processing technologies to fast-track consumers and businesses to the mobile internet, today announced that more than 120 million mobile users worldwide are using its 2D barcode reader to instantly launch to the mobile web on their mobile devices.

3Gvision's downloadable i-nigma is an end-to-end 1D/2D mobile barcode solution, incorporating code-scanning software for the phone itself, and a highly intuitive and simple code-creation, campaign management and metrics reporting platform to generate new revenue streams, track mobile advertising and create targeted, relevant and timely campaigns.

For mobile users, 3Gvision's barcode reader provides quick and easy access to rich content, coupons and helpful information without entering long URLs by hand or scrolling through Web content that is not relevant to them. With the i-nigma reader installed, mobile subscribers use their mobile camera phone to scan or snap barcodes and the phone's browser activates, automatically directing them to a designated web site linked to the barcodes. Leading content providers and major advertisers such as Sun in the UK, Gazzetta Dello Sport in Italy, Yellow Pages in Spain and Pepsi Max in UK are utilizing 3Gvision's i-nigma platform to push and track mobile editorial and marketing campaigns using barcodes integrated in outdoor advertising, in-store displays, newspapers, packaging and other media.

3Gvision's i-nigma has been successfully deployed commercially by top mobile operators such as Telstra, France Telecom, Claro, Hutchison 3, NTT Docomo, KDDI, SoftBank and Willcom. Moreover, 3Gvision's reader is pre-embedded as a native application by Telstra and France Telecom, as well as most Japanese handset manufacturers and vendors including Nokia, Samsung, LG, Sony Ericsson, Motorola, Panasonic, Casio, Hitachi, Sanyo, Sharp, NEC, Kyocera and Toshiba.

"Reaching this significant user milestone is yet another demonstration that mobile users around the world want fast and easy access to the internet while on the move," said Mendy Mendelsohn, CEO of 3GVision. "Furthermore, it shows how useful our technology is in helping mobile operators and leading content providers and advertisers create and run rich mobile marketing and advertising campaigns that generate additional new revenue streams and boost consumer loyalty."

3GVision revolutionized the Japanese market back in 2003 when it teamed up with NTT Docomo and Vodafone to introduce the first mobile phone code readers in Japan, the world's first fully developed mobile barcode market. Today, the QR Code Reader is present in more than 80% of all scanner-enabled phones sold in Japan, making 3GVision the �de facto' industry standard for mobile code reading applications for Japanese operators and handset vendors. 3Gvision has also experienced significant growth in other key markets worldwide including Australia, France, Brazil and the growth trend in international sales is expected to continue throughout the year.

About 3GVision

3GVision is the global pioneer and leader in mobile barcode reading and advanced image processing technologies to fast-track consumers and businesses to the mobile internet. 3GVision's i-nigma, the industry's most comprehensive end-to-end2D barcode solution, incorporates a highly intuitive and simple code-creation, campaign management and advanced metrics reporting platform, to increase revenue opportunities for mobile operators and media & marketing companies. The i-nigma telco-grade solution offers a fast and easy way for offline media and advertising to connect to the online world and also facilitates efficient business operations.

Since 2002, 3GVision has embedded over 120 million mobile phones with its 1D/2D barcode readers for global tier-1 mobile operators like Telstra, France Telecom and NTT Docomo, mobile handset manufacturers including Nokia, Samsung, LG, Sony Ericsson, and Motorola; and most Japanese vendors including Sharp, NEC, Kyocera and Toshiba. Moreover, 3GVision is the �de facto' industry standard in Japan � the world's first fully developed mobile barcode market. For additional information on 3GVision,
please visit: www.3gvision.com, www.i-nigma.com.

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