Best Buy Canada uses i-nigma to barcode-enable consumers’ mobile iPhone App experience 

Or Yehuda, Israel – June 1, 2011, 3GVision, the global pioneer and leader in mobile barcode solutions, announced today that Best Buy Canada has chosen i‑nigma to barcode-enable its home and in-store mobile shopping experience. Using the newest version of the Best Buy iPhone App, customers can now scan mobile barcodes and instantly browse, research  and confirm availability of any product.

Shoppers in the store are using mobile barcodes to access relevant information such as reviews, feature lists, special deals as well as complete the purchase online.

“Products already include visible barcodes – so why not let our customers use them to directly access product reviews, product specifications and accessories,” said Robert Pearson, Vice President of E-commerce at Best Buy Canada.  “We looked to offer the best customer experience also for mobile barcode scanning.  This is why we chose the i‑nigma solution.”

The Best Buy iPhone application was updated to allow scanning of QRcodes as well as standard EAN shopping barcodes using the i‑nigma mobile barcode reader SDK.

“Best Buy’s adoption of mobile barcodes highlights the relevance of this technology to its millions of customers,” said Mendy Mendelsohn, CEO of 3GVision.  “This can be seen also through the staggering growth of mobile barcode scanning in North America, and Canada in particular (950% over the last two quarters).”
About Best Buy Canada 

Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). Best Buy is Canada's fastest-growing retailer and e-tailer ( of consumer electronics, computers and entertainment products and also operates Geek Squad (, a technology service provider specializing in computer support, home theatre installation and car electronics installation. There are more than 70 stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.

Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. The Company is committed to kids and its local communities and has a comprehensive community relations program described at For more information about Best Buy, including store locations, visit

About 3GVision

3GVision is the global pioneer and leader in mobile barcode solutions. i‑nigma is the industry’s most comprehensive end-to-end platform for 1D and 2D barcode solutions, incorporating a powerful yet intuitive platform for code creation, campaign management, and advanced metrics reporting. The platform is designed to increase revenue opportunities for mobile operators, and print campaign effectiveness for media and marketing companies. It has been successfully deployed by mobile operators and handset vendors, and is being used by more than 200 million people in the United States, Canada, Japan, France, Italy, United Kingdom, Germany, Thailand and Australia. The i-nigma Telco-grade solution offers a fast and easy way for offline media and advertising to connect to the mobile internet, and facilitates mobile solutions for efficient business operations. For more information about i‑nigma, please visit or www.i‑


For more information on Best Buy’s iPhone app, please contact:


Danielle Jang

Best Buy Canada


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