3GVision's 2D Mobile Code Solution powers Telstra Mobile Advertising Campaign Manager in Australia
Campaign measurement reports to help marketers interactively engage with customers and improve ROI from mobile advertising
Or Yehuda, Israel and Sydney, Australia, 25th May 2009: 3GVision, the global pioneer and leader in mobile barcode reading solutions and advanced image processing technologies for the mobile internet, and Telstra Corporation, Australia's leading telecommunications and information services company,today announced the commercial launch of the Telstra Mobile Advertising Campaign Manager, the next evolution in Telstra's mobile code solution.
The new advertising campaign manager provides marketers with real-time reporting on campaign performance metrics including number of codes scanned, response volume by location, time and media type and is powered by 3GVision's Enterprise Manager Reporting system.
The Telstra Mobile Codes service lets Telstra Next G™ network customers scan quick response (QR) codes on media like newspaper ads, posters, in-store advertising materials, and product packaging with their mobile camera phone. Once scanned, codes direct phones to information and promotional offers hosted on the mobile web eliminating the need to enter long mobile web addresses or response details.
Executive Director, Telstra Product Management, Mr Ross Fielding said when combined with aggregated customer data, the Telstra Mobile Codes solution now delivered real-time insight into campaign progress.
"The introduction of the campaign manager allows marketers harnessing Telstra Mobile Codes to access response data including approximate location, response rates and time, media type and consumer segment. This intelligence helps advertisers maximize their promotional spend and equips them to adjust elements like media mix and location mid-campaign if necessary," Mr Fielding said.
"In the current economic climate, our goal is to help advertisers and brand owners, and the publishers who carry their ads, to improve their advertising effectiveness, through actionable insights on their customer's behavior, and tools to reach their audience with the most relevant ads," said Mendy Mendelsohn, CEO of 3GVision. "Together with Telstra, we are very encouraged by the commercial response to the Telstra Mobile Codes offering from household names such as Sony, Toyota and Yellow Pages, and we anticipate considerable uptake among other advertisers in the near future".
The Telstra Mobile Advertising Campaign Manager is powered by 3GVision's end-to-end 2D mobile code solution. The system incorporates a server hosted by Telstra, a customized campaign manager application integrated with specific operator services and data, and code reading software embedded in Telstra Next G handsets.
The Telstra Mobile Code service was launched in mid-2008 and already the code reading application is installed on more than 1.5 million handsets across 22 different models. The service makes it easy for consumers to interact with advertising and boosts the immediacy with which they can respond on the go. It is available on a wide variety of mobile platforms ranging from JAVA devices to Symbian, Windows Mobile, Blackberry and in the near future also the iPhone. Subscribers usually get the reader application preinstalled on their device located in the "My Place" application menu, ensuring that the activation of the reader is quick and simple.
3GVision is the global pioneer and leader in mobile barcode reading and advanced image processing technologies to fast-track consumers and businesses to the mobile internet. 3GVision's i-nigma, the industry's most comprehensive end-to-end2D barcode solution, incorporates a highly intuitive and simple code-creation, campaign management and advanced metrics reporting platform, to increase revenue opportunities for mobile operators and media & marketing companies. The i-nigma telco-grade solution offers a fast and easy way for offline media and advertising to connect to the online world and also facilitates efficient business operations.
Since 2002, 3GVision has embedded over 100 million mobile phones with its 1D/2D barcode readers for global tier-1 mobile operators like Telstra, France Telecom and NTT Docomo, mobile handset manufacturers including Nokia, Samsung, LG, Sony Ericsson, and Motorola; and most Japanese vendors including Sharp, NEC, Kyocera and Toshiba. Moreover, 3GVision is the ‘de facto' industry standard in Japan – the world's first fully developed mobile barcode market. For additional information on 3GVision, please visit: www.3gvision.com, www.i-nigma.com.
Telstra Corporation Limited is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra is the only true media communications company in Australia that can provide customers with a truly integrated telecommunications experience across fixed line, mobiles, broadband (BigPond®), information, transaction and search (Sensis®) and pay TV (FOXTEL). Telstra's international businesses include CSL New World Mobility Group, one of Hong Kong's leading mobile operators; TelstraClear Limited, the second largest full service carrier in New Zealand; Reach Ltd, a provider of global connectivity and international voice and satellite services and SouFun Holdings Limited, a leading real estate and furnishings website in China. By using an integrated suite of network and media assets, Telstra is creating a world of 1-click, 1-touch, 1-command, any screen solutions that are integrated, operate in real-time, and are simple, easy and valued by customers.
Galit Beck PR Manager
Tel: +972-3-634-2929 ext. 111